Koko FM Radio's Mission
- To provide a voice for Native Hawaiians.
- To nurture, perpetuate, and celebrate Hawaiian values through the medium of radio using Hawaiian music, Hawaiian language, and Hawaiian cultural programming.
Guiding Hawaiian Values:
- Pono - Choosing to live in harmony for the highest good.
- Aloha - Unselfish love and respect given freely from the heart.
- 'Ohana - Family, community, and connectedness.
- Mālama - Caring for ʻĀina, Kai, and Kanaka Maoli (Mālama kou kino)
KOKO FM is the first and only community based non-commercial radio station specifically for Hawaiians. Via internet streaming people everywhere, many of whom have blood ties or emotional bonds to East Maui, can listen on their computers or phones 24 hours a day 7 days a week. They can tune in and connect to old-fashioned Hawaiian values, traditional Hawaiian music and hear the heartfelt sentiments of the people.